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Healthcare Marketing: 5 Ways to Cultivate Your Hospital’s Brand with Social...
Your brand must be an integral part of your social media strategy. More healthcare marketers are adopting social media as a component of their marketing efforts. But it must reflect our brand. Social...
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Healthcare Marketing: 10 New Social Media Tips
Social media is not easy. It’s not like traditional media. It’s requires a new way of thinking. Mashable interviewed OMD Word’s U.S. Director, Colin Sutton who offered his top 10 social media tips...
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Healthcare Marketing: Media Consumption has Shifted in Politics too!
For the two political conventions TV viewership was down and social media usage was up. The recently completed Republican and Democratic political conventions revealed the dramatic changes occurring in...
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Healthcare Marketing: 5 Tips from Big Business for Better Social Media
Healthcare marketers can learn from big business about how to approach social media An article in Social Media Today outlined lessons than can be learned from big business about how to effectively use...
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Healthcare Marketing: Social Media Lessons to be Learned from Target
Target has 5 million Facebook fans….. here are 5 social media lessons we can learn from their success. Target, the third largest retailer in the nation, has 20 million fans and added over 2 million...
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Healthcare Marketing: How Often, What, When to Post on Social Media
Timing, frequency and content of social media impact its effectiveness. Hubspot’s Dan Zarrella examined more than 100,000 social media accounts to determine what timing and frequency renders the most...
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Healthcare Marketing: Smaller Hospitals Effective Using Social Media
Study shows smaller hospitals use Facebook more effectively than larger ones. Hospitals are getting into the social media game. Although late adopters, hospitals are increasing their use of social...
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Healthcare Marketing: 10 Time Savers for Social Media
Social media is a time suck! But there are ways to be more efficient and minimize the distraction. One of the major issues about social media for healthcare marketers is the time it requires. Social...
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Healthcare Marketing: Consumers are Talking. Are You Listening?
Consumers have become very savvy and bold in their use of social media to express anger and dissatisfaction against corporations and organizations. Many hospitals are reluctant to become active in...
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Healthcare Marketing: Men are Cheap!
It’s costs less to reach men on Facebook than women. Women dominate Facebook. They are the ones constantly posting and engaging in social activity on Facebook. So it makes sense to use the social...
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